It can be difficult in our modern world to catch someone’s attention. Between a thousand different signs, billboards, and posters- digital and otherwise, even the most creative or interesting designs can get lost among a plethora of screens and boards and fliers. Your hard work disappears with them, and people that might be interested in what you have to offer miss out on what you bring to the table.
You need to be big. Bold. You need to cut through the crowd, and catch people’s attention! And we have a solution for you- using a 3D Sculpture!
People are naturally drawn toward things that break up an environment, objects that subvert the expectations of their surroundings. A sculpture can do just that, demanding attention and curiosity from the crowds that move through the area surrounding it. They also invite people to stay a while and interact in a deeper way, either through direct actions like walking through a sculpted archway, or even in a way as simple as changing their position and moving around it to get the different sides of the sculpture.
A sculpture isn’t just going to stand out in the crowd- it stays in people’s minds. They’ll remember it, and your brand. They might even stop and grab a photo with it, share it with their friends, their families, who are going to see you on their own.
What Goes Into a Sculpture?
But how do you know if a sculpture is going to be right for you and your brand? Well let me tell you a little more about them. Our statues are made with lightweight EPS Foam, able to be sculpted with precision to your specifications. Additionally, we coat them in a durable, and weather resistant urethane coat, which keeps them protected. This also means you can reuse them for different events or even as an interesting centerpiece in the office between the busy season, which is money back into your pocket! What’s not to love?
Our statues are fully custom too. We work with you to help make your vision come to life. You’re not having to conform to the confines of a billboard, or make your idea fit on a poster, or screen. Add lights, special paints, interactable pieces, or other interesting tech and designs- all making customers more engaged with your brand, and bringing their business to you. Your imagination can run wild, and our experience can help it to become a reality.
How a Sculpture Makes More Marketing for You!
The impact a custom sculpture can have reaches far more than just the people at your next event. An interesting statue can grab people’s attention, certainly, but that’s just the beginning. People are going to want to stop, look it over, and maybe even take a picture with it to remember some of the sights at the event! And that picture gets shared, posted, and spread, reaching far more people than just at the event. Your brand becomes a memorable photo opportunity that brings your business to many, many more people than it would with some big billboard, or a poster.
A sculpture reaches out, and cements itself in peoples heads. They remember them, share them, talk about them, and by extension you! Especially the large, creative, and immersive statues and sculptures you can make with us. With a poster, a sign, or a billboard, you might have to struggle more for people’s attentions. But a sculpture effortlessly stays with people.
Visions of Success
It can be easy to just say these things, but I can show you the success of past- similar projects, in use by multiple popular brands. I’ve collected a few examples of different brands utilizing trade show prop sculptures to activate their brands, and broaden their customer base. You’ll see in these what I’ve talked about, how the eye is drawn to these sculptures, how people stop, and how with creative design, people will interact with it, take photos, and share with others what you’ve put together.
See how, with this design for So Delicious, people are crowded around it. Many people are turning their faces, even taking out their phones to snap a photo! Notice how, with this creative design, it invites people to use it as a fun bench to give people a much needed break from walking. The sculpture also shares useful information about the product- letting people know that its dairy free! But let’s look at another example.
Look at this amazing sculpture from Ram! Another wonderful photo opportunity, with impressive scale that draws the eye in! Moreover, it has that incredible intractability- taking the form of a massive vending machine of sorts, complete with moving, electronic components. Putting in one of their custom coins, the machine hands out a fun prop to bring with you! Memorable and interactable, that’s what’s going to stick in people’s minds.
Here’s another fun piece, this time from Maybelline! A perfect example of a trade show prop sculpture, showing off the brand, drawing in the eye with bright colors, and a fun prop to take a photo with for those interested in the brand! Plus, the display holds a solid location to actually sell the product, bringing customers to the brand directly.
All of these examples make it clear to see, with these sculptures, you’ll do far more than you’d be able to with a poster or a billboard. With the level of creativity you can bring to the table with these kinds of trade show prop sculptures, you’ll be able to draw in a whole new audience, and expand your existing one drastically!
